advertising traffic

Advertising & Traffic

Where the money actually goes. TikTok Shop & Ads, Meta, Google PMax, influencer/UGC, email/SMS — the 2026 reality on each channel.

1. 01TikTok Shop + TikTok Ads in 2026

   9 hours

   The single biggest channel right now — and how to not get banned.

   Shop setup, creator partnerships, GMV ads, and the policy traps that kill new sellers.

   Last updated: 2026-05-21

2. 02Meta Ads Mastery

   8 hours

   Advantage+, creative testing, and CBO budgets that actually scale.

   A modern Meta playbook — no 2020 lookalike obsession.

   Last updated: 2026-05-21

3. 03Google Performance Max

   6 hours

   Feed quality, asset groups, and reading the noisy reports.

   How to feed PMax what it actually needs to perform.

   Last updated: 2026-05-21

4. 04Influencer & UGC at Scale

   5.5 hours

   Sourcing creators, briefing them, and turning content into ads.

   The cheapest reliable creative pipeline for stores under $1M/yr.

   Last updated: 2026-05-21

5. 05Email & SMS for Retention

   5 hours

   The 9 flows that print money on autopilot.

   Welcome, abandoned cart, browse, post-purchase, winback — done right.

   Last updated: 2026-05-21