branding scale

Branding & Scale

The exit from commodity dropshipping. Brand identity, private label transition, retention math, PR, and exit strategy.

1. 01From Dropship to Brand

   6.5 hours

   The transition that turns 5% margin into 25% margin.

   Positioning, identity, story, and the customer you stop chasing.

   Last updated: 2026-05-21

2. 02Private Label Transition

   7.5 hours

   Picking the first product to manufacture and getting it made.

   Factory sourcing, MOQs, samples, and the financing math.

   Last updated: 2026-05-21

3. 03LTV and Retention

   5 hours

   Why your second sale matters more than your first.

   Cohort math, repeat-rate optimization, and bundles that double LTV.

   Last updated: 2026-05-21

4. 04PR and Press for Small Brands

   4 hours

   How to land coverage without hiring an agency.

   Angles journalists actually want, and pitch templates that get replies.

   Last updated: 2026-05-21

5. 05Exit Strategy

   5 hours

   Selling your store for a real multiple — what buyers actually look at.

   Valuation, due diligence prep, broker vs direct, and the documents to start collecting today.

   Last updated: 2026-05-21