product research

Product Research

How winners are actually found. Spy tools, AI signals, demand validation, and the margin math behind every product decision.

1. 01How Winning Products Actually Work

   5 hours

   The three forces behind every winner: novelty, pain, and identity.

   Tear down 10 real winners and the underlying patterns you can copy.

   Last updated: 2026-05-21

2. 02AI-Powered Product Discovery

   6.5 hours

   Using Claude to find what your competitors will sell next month.

   Prompts, structured outputs, and how to filter AI hallucinations from real signal.

   Last updated: 2026-05-21

3. 03Demand Validation Without Burning Cash

   4.5 hours

   Three methods to test demand before you build a store.

   Google Trends, TikTok views, presell pages — and how to interpret each correctly.

   Last updated: 2026-05-21

4. 04Margin Math

   3.5 hours

   COGS, shipping, fees, CAC, refund rate — the only spreadsheet you need.

   A template that tells you in 30 seconds if a product can actually be profitable.

   Last updated: 2026-05-21

5. 05Trend vs Evergreen

   4 hours

   When to ride a wave and when to build a moat.

   Portfolio allocation between fast money and slow money products.

   Last updated: 2026-05-21